LOUISVILLE, Ky.--(BUSINESS WIRE)--
After launching a partnership to bring Molson Canadian fans products
with the beer brand's emblematic red leaf last August, today Molson
Coors Canada, a subsidiary of Molson Coors Brewing Company (NYSE: TAP)
Inc. (NASDAQ: PRSS), the World's Customization Engine®, announced a
new partnership to bring Coors Light branded apparel and consumer
products to millions of Canadian fans via a e-commerce store located at http://shop.coorslight.ca/.
The online store's products include a broad range of branded t-shirts,
beer steins, pint glasses and cellphone cases embellished with the
popular Coors Light logo.
"Coors Light drinkers are passionate about their favorite beer," says
Karl Bonar, Senior Brand Manager on Coors TM at Molson Coors Canada. "We
are delighted to give Canadian Coors Light fans access to shirts, hats
and other items to show their allegiance to our brands with great
branded merchandise now available through our growing partnership with
With a wide array of personalized products for online customers with
seamless end-to-end services, the new Coors Light shop will allow
customers to customize and personalize products in addition to an
enhanced selection of bar décor and seasonally relevant promotional
In August 2013, Molson Coors became the first brewing company using the
CafePress platform with its online store (http://shop.molsoncanadian.ca/)
selling merchandise with Molson's emblematic red leaf.
Coors Light is another noted addition to CafePress' robust collection of
hundreds of premiere licensed properties that have chosen to continue to
enhance their selection of brand offerings though partnership with
CafePress. The customization leader is already highly regarded for its
broad collection of partnerships which include many popular
entertainment brands, well known non-profit organizations and a number
of the world's largest e-commerce retailers.
"We've enjoyed a tremendous partnership with Molson Coors thus far,"
says Ty Simpson, Vice President of Business Development for CafePress.
"We're thrilled to help fans of the Molson Coors brands connect their
loyalty to their favorite beer to merchandise."
The selection of t-shirts and gear currently features items such as:
For more information, and to shop for Coors Light merchandise,
About CafePress [PRSS]:
is The World's Customization Engine®. Launched in 1999, CafePress
empowers individuals, groups, businesses and organizations to create,
buy and sell customized and personalized products online using the
company's innovative and proprietary print-on-demand services and
e-commerce platform. CafePress' portfolio of e-commerce websites and
companies includes CafePress.com,
Additionally, CafePress Servicesdrives revenue for corporate
partners by providing turnkey, personalized e-commerce solutions. For
more information click on www.cafepress.com.
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing
Company (NYSE: TAP), a global brewer with operations in Canada, the
U.S., U.K. and Asia. The company proudly offers some of the most popular
brands in Canada with an award-winning brand portfolio which includes
Molson Canadian, Coors Light, Molson Export, Rickard's and Molson
Canadian 67. Molson Coors also partners with other leading brewers to
offer such global brands as Heineken, Corona and Miller Genuine Draft.
Molson Coors Canada employs 3,000 Canadians, operates seven breweries,
including boutique breweries Creemore and Granville Island, and invests
in Canadian communities from coast-to-coast through its various
charitable initiatives and sports and entertainment sponsorships. Molson
Coors Canada is committed to promoting its products and events in a
responsible manner as part of an active, healthy lifestyle. For more
information visit the company's website, www.molsoncoors.com.
Sarah Segal, 650-655-3039
The Blueshirt Group
Alex Wellins, 415-217-5861
News Provided by Acquire Media