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SAN MATEO, California, May 3, 2010 - CafePress, the leader in custom merchandise, and Trek Bicycle, the world leader in bicycle technology and innovation, announced today they have teamed up to offer creative, custom merchandise that supports LIVESTRONG, the Lance Armstrong Foundation. With customization powered by CafePress consumers can now personalize bike-related goods that tells the world who they ride for while also giving back to the cause.
Throughout 2010 Lance Armstrong and Team Radio Shack will be riding with the names of cancer survivors emblazoned on their team-issued Trek Madone bicycles as part of the "I Ride For" campaign. Supporters can visit the official Unity Store online at www.trekbikes.com/unity to begin designing their own "I Ride For" personalized bike stickers, sports water bottles and posters. Stickers are available for $10 at the Unity Store with all proceeds benefiting the Lance Armstrong Foundation as they fight to create a cancer-free world.
In addition to sticker kits, supporters can also purchase customizable "I Ride For" water bottles for $15 and posters for $20 at www.trekbikes.com/unity with all proceeds benefiting the Foundation.
"For 10 years we've worked to bring custom gear to the masses," said CafePress Vice President of Marketing Amy Maniatis. "We are so pleased to partner with Trek Bicycle to provide LIVESTRONG supporters with unique, personalized gear that supports such an important cause."
"At Trek, supporting causes that we're passionate about is one of the most important facets of who we are as a company," said Eric Bjorling, Brand Manager, Trek Bicycle. "With CafePress' embedded expertise in creating custom merchandise on-demand, we're able to offer people worldwide the opportunity to raise awareness and funds for a very worthy cause by showing support for the survivors in their lives."
About CafePress
CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create T-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.
Learn more about CafePress at http://www.cafepress.com or on their international sites in Australia (http://www.cafepress.com), Canada (http://www.cafepress.com) and the United Kingdom (http://www.cafepress.com). Join the CafePress Facebook group at http://www.facebook.com/cafepress and follow us on Twitter at http://twitter.com/cafepress.
About Trek Bicycle Trek Bicycle Corporation is a global leader in the design and manufacture of bicycles and bicycling related products and accessories. From Tour de France-winning road bikes to tricycles designed to introduce the next generation of riders to the possibilities of pedal-power, Trek has a bike for nearly every rider. Trek believes the bicycle can be a simple solution to many of the world's most complex problems, including obesity, traffic congestion, and climate change, and is committed to breaking down the barriers that prevent people from using bicycles more often for daily transportation, recreation, and inspiration. For more information about Trek, visit www.trekbikes.com.
About LIVESTRONG Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information visit www.LIVESTRONG.org.
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Media Contact:
Kimberly Youngstrom
212.221.1713
kyoungstrom@kaplowpr.com
Marc Cowlin
650.655.3039
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